Sharon Gefen has over 30 years of experience in creating and implementing world-class marketing, advertising and public relations programs in domestic and overseas markets. Since establishing her own integrated marketing communications agency, Sharon has served a select group of clients, most of them leaders in their field.
Prior to that, Sharon served in a number of senior management positions. Recruited by the Jewish Agency for Israel to head up a newly created Marketing and Communications Group, Sharon directed a staff of 20 professionals responsible for promoting the Jewish Agency’s image in Israel and around the world.
At Bank Hapoalim, Sharon created an international advertising and public relations function that reported to senior management, eventually becoming Senior Vice President for International Advertising and Communications. This 10-member department was charged with promoting the Bank’s corporate image globally, creating and disseminating information for non-Hebrew speaking markets and communication with international financial and investment communities.